SOLUTIONS FOR EVERY FACET OF YOUR BUSINESS

The team of brand building experts at Hammer Consulting Group have built brands throughout their careers by understanding the key reasons why their brands exist. It sounds pretty simple, but the reality is that many companies have brands that are built on weak foundations that ultimately undermine the strength of the business in total.

A brand is a promise, and it’s a promise that has meaning and relevance for a specific target audience. Trying to be all things to all people is the cardinal sin of companies who are trying to aggressively build a consumer base to accelerate growth. They end up having a brand that actually is unimportant to everyone, because they didn’t go through the basics of brand building.

At Hammer Consulting Group, we know what it takes to build great brands, including:

• Clearly defining your target audience. What is their demographic and psychographic profile?
• Having a clear understanding of your brand’s USP. How are you going to differentiate your brand from your competitors? Is that differentiation relevant to your target audience?
• Building a strong brand positioning that is unique, compelling, ownable, and relevant.
• Developing a communication strategy that reinforces your brand’s reason for being.
• Establishing brand building plans that maximize available resources to engage existing users more deeply and invite new users into the brand. Employ the most appropriate communication tools that fit your brand personality, including developing a comprehensive digital strategy that includes an engaging website, a strong social media platform, and the aggressive use of email marketing to communicate with customers on THEIR terms, not yours.

Aside from your people, your brands are your company’s most valuable resources. Let the brand building experts at Hammer Consulting Group ensure your brands have the strength to propel your company’s growth, now and into the future. Contact us now for a complimentary consultation.

At Hammer Consulting Group, our time-tested innovation approach has led to multiple new product launches that have delivered over $100M in Year One revenue while being recognized by IRI’s “Top 10 New Products” in their respective launch years.

  So, what’s new with your brand? Let your customers and prospects see your band is miles ahead of the competition with new products that meet their evolving needs. Our team will help your organization build a repeatable innovation process that will establish a pipeline of strong ideas to fuel the growth of your organization. Contact us to begin the process today.

  Our innovation pipeline process includes:

• Using ideation sessions to identify possible solutions to those unmet needs.
• Developing innovation concepts and validating their potential.
• Reviewing the commercialization and scale-up requirements of bringing the most promising concepts to market.
• Developing a launch plan for your best ideas, including building volumetric forecasts and establishing three-year P&L’s
• Establishing post-launch tracking and measurement tools, including Trial & Repeat studies, which provide valuable insight into the initial interest in and long-term viability for any new product launch.

Do you REALLY know how loyal your customers are to your brand or what they think about your products or service? Do they see your competitors as having equal or better value? How do you know? What can you do to increase brand loyalty, brand awareness and improve your value proposition so consumers view your products as best in class?

 If you don’t know or you’re relying on your “gut” to answer, the research team at Hammer Consulting Group has the tools and know-how to get answers to those questions quickly and cost-effectively. We can help you gain the insight you need to make better, smarter decisions that will help your business win in the marketplace with value-added solutions for your customers and increased profit for your business. Contact us now for a complimentary consultation.

Hammer Consulting Group has built a reputation for fact-based decision making driven by business analytics that dig deep for the true drivers of financial results. We can help maximize profitability by clarifying key financial metrics that increase profits with a simple, straightforward analysis of what is directly affecting your bottom line. We start with ssimple questions that give immediate insight into what’s working and identify the factors that are impeding growth. Contact us today for a complimentary consultation.

Marketing Mix Analytics – Where are you spending your Marketing dollars and how are they impacting your business? What is your ROI on your various Marketing tactics?

Price Discounting – Are your price discounts driving trial among new consumers who repurchase at regular price or subsidizing your regular customers who would have bought your products at regular price?

Product and Margin Mix – How can you shift your volume to more profitable SKU’s while improving the margin of your least profitable SKU’s?

SKU Rationalization – Does your business generate 80% of its volume from 20% of its SKU’s? Underperforming SKU’s strip your business of profitability and add complexity and inefficiency to your Supply Chain.